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Search engine Google at loggerheads with the travel industry

As Google's plan for world domination - or at least online domination - continues apace, more and more digital companies are adding their voices to the anti-Google clarion call. While these concerns will have little short-term impact on SEO, they are lik... Read >

Spam-free search engine makes its debut

Using spamming techniques as part of search engine marketing campaigns has long been frowned upon. Unfortunately, that hasn't stopped unscrupulous SEO companies from using dodgy search engine optimisation tactics to get their wares (usually malware) to th... Read >

Google strengthens real-time search with Twitter deal

Internet giant Google has strengthened its real-time search engine offering with the inclusion of promoted tweets. The deal with Twitter is likely to make the micro-blogging website much more appealing to SEO agencies who want to get their clients to the ... Read >

Social networking has an impact on search engine marketing

Search engine marketing is starting to be heavily influenced by social networking. According to new research from Experian Hitwise, social networking websites are grabbing significant amounts of traffic from search engines like Google, Yahoo and Bing. A... Read >

Blogs should not just be website optimisation tools

The remit of website optimisation strategies has broadened somewhat in the past few years. More and more, every aspect of a firm's digital marketing strategy needs to incorporate some form of search engine marketing if it is to be successful. Whether a ... Read >

The good, the bad and the ugly of search engine marketing

Everyone knows that search engine optimisation is the only way of climbing to the top of Google's search engine results page for a given selection of keywords. More and more businesses are starting to use website optimisation techniques to boost their ran... Read >

Retail website optimisation is the next frontier

Consumers make a vast number of searches beyond the scope of traditional search engines such as Google, Yahoo and Bing. According to website optimisation expert John Federman, online retail websites are often a preferred first-port-of-call for digital co... Read >

Yahoo undergoes search engine and email makeover

Yahoo has put its mail server and search engine offering through a major makeover as it attempts to win users back from top dog Google. The firm is hoping that the overhaul will boost its performance and quality of service for its 279 million mail users. ... Read >

Specialist search engine optimisation is set to grow

Today specialist cheap flight finder Skyscanner.net announced that it has experienced a dramatic increase in web traffic in the past year - and the leap in traffic has also bolstered the company's profits. Skyscanner.net has reported another record quar... Read >

How to get your search engine optimisation strategy blacklisted?

You would be forgiven for thinking that advances to search engine algorithms had all but stamped out black-hat search engine marketing practices. Search engine (SEO) experts like Google have been clear about the techniques that its crawlers class as spamm... Read >

Search engine optimisation (SEO) is vital for travel firms

Travel firms need to make sure their SEO London based campaigns are up to scratch as London holidaymakers tend to take to Google before booking their summer break. According to new research from digital marketing specialist Greenlight, London holidaymak... Read >

Search engine Marketing - Google tries out full-page previews

After its short and controversial foray into real-time search - which drew equal amounts of praise and scorn from the search engine marketing sector - Google has unleashed a new technology on the unsuspecting online community. This time, Google is trial... Read >

Search engine optimisation part of UK's £100bn internet economy

The UK's digital economy is worth a whopping £100 billion, according to a new landmark report from the Boston Consulting Group (BCG). BCG's new study, entitled The Connected Kingdom: How the Internet Is Transforming the UK Economy, shows that the inter... Read >

Google's deal with Yahoo Japan comes under fire

Search engine optimisation has definitely matured and SEO agency is much more sophisticated about the website optimisation techniques they use to promote their clients' wares. What's more the proliferation of search engine marketing qualifications is test... Read >

Search engine marketing to incorporate augmented reality

Google is not known for resting on its laurels and, although search engine marketing experts were quick to give the company a dressing down over its instant search offering, it looks like the Google Instant concept is going to be used by the company to in... Read >